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Headlines and Leads

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1Headlines and Leads Empty Headlines and Leads on Thu Jan 28, 2016 10:50 am

Has anyone made it to the exercises on Leads yet? It's Exercises 14, 15, and 16. I've thought about some Big Ideas for my lead, but I'm a bit confused on the writing process. Shouldn't the Big Idea be communicated in your headline? Now that I'm thinking about my Big Idea, I'll probably need to change my headline. Do you write your headline first? Or your lead? It seems like the Exercises are backwards.


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