("Reprinted from 12/15/2015 with amendments)
I have a sense that we’re all at different junctures, but in a way, perhaps this can work to our respective advantages.
I’ll start with my own “story.” I have just about completed the Accelerated Program. . . just short of submitting my Direct Sales package. I opted to attempt the ad for the fictitious Puptastic Natural Dog Treats, which- for me—was a no-brainer since I’m pretty clear that my niche is the various aspects of the pet industry. I’ve sent my latest draft to a few friends and acquaintances requesting their RUTHLESS critiques. (If any of you have knowledge, interest, or expertise in this area, I’d be happy to send you my draft for your brutally-honest critique.)
AWAI is the first program I’ve attempted, and aside from the constant sales emails from them urging me—using their obvious copywriting skills—to buy more and more programs which I’ve resisted, I believe I’m on the right track. I have also purchased their program on Internet Research, which I’m not sure was worth the $99 I paid: Most of that, with the exception of a couple of printable forms, is common sense. I also bought the “canned” version of their 2015 Boot Camp for $249. I have not explored that yet but believe it will be a useful resource, especially since it may help me generate some more portfolio samples. But I have some financial (and time restrictions) that are causing me to take it slowly, cautiously.
After making any resultant revisions, I’ll submit it to AWAI for evaluation, as I did with my restaurant review. I have few copywriting samples, save a short informational brochure I wrote for our regional Cairn Terrier Club some years back. I have written a number of articles on the gamut of subjects from performance to health, to anecdotal pieces, etc. for newspapers, newsletter articles and conformation ads in breed newsletters, and magazines in the canine market. I also authored The West Highland White Terrier (Terra-Nova) which came out at the beginning of 2006. It’s on Amazon. Five stars—despite that they apparently outsourced the editing. Probably to China.
My blog is semi-dormant, and I definitely need to pick that up with more regularity. After the death of my two dogs within months of each other in 2008 and some other personal concerns, I didn’t pick it up again until last month, and I have only written two posts: http://holyterrierdog.blogspot.com/
I have an online shop at Café Press: http://www.cafepress.com/holyterrierdog/ . I haven’t worked on it for a while, but I did write all the descriptive copy and would like to do some catalog copywriting along with direct mail, web copy, SEO, and informational material.
Here’s my Linked In page: https://www.linkedin.com/in/jill-arnel-06b6bb11
You will see what a dilettante I’ve been throughout my life. I was an English major in college but have also studied music, social services, and am fairly fresh off a five-year stint with the U.S. Census Bureau.
I’ve read David Ogilvy’s Confessions of an Advertising Man, Claude Hopkins’ My Life in Advertising and Scientific Advertising. These were all fun to read and useful. I’m now reading Robert Bly’s The Copywriter’s Handbook. (I have had that book for years—not sure why I acquired it when I did.) I bought the others on Amazon for a penny—really $4 apiece with shipping and handling. I just found a copy of Bly’s Secrets of a Freelance Writer, which I had no idea I even had! I just noticed that I have another of his books.
I prefer reading hard copies to reading online. I also bought Pam Foster’s book on successful marketing in the pet industry. I’ve been in sporadic, minimal touch with her; but I get the impression she hasn’t the time or motivation to “mentor” me for free.
Where I’m at now is here: I’m at a crossroads. I have purchased a domain: www.purebredcopywriter.com. I also have k9copywriter, but I believe that may be to restrictive. I’m hoping to concentrate on mostly dogs and cats, although I’m not about to discard the occasional ferret (or meerkat!?!) should it come my way. I’m leaning toward a “slogan” such as “Every pet has a pedigree.” (I’m wanting to exploit “purebred” to mean a lot of things; and there’s sort of an intrinsic “vanity” quality to it. )
MY CHALLENGE: setting up my web site, self-promotion materials( logo, business cards) and getting CLIENTS. My first challenge: I CANNOT DECIDE ON A HOSTING COMPANY! I am utterly confused.NOTE: I have since chosen www.siteground.com as my hosting company and have settled on www.purebredcopywriting.com amd letting k9copywriter expire. One reviewer referred to it as "the hidden gem of the internet." And it's affordable and running a 60% off sale. I do want to build my own site—and could be more technical. So I’m looking for an intuitive, fair-priced, WYSIWYG- drag-and-drop host. It’s a minefield out there and I’m totally confounded. So any advice I will receive with gratitude! I have a choice between WordPress and Joomla for building my site and currently leaning toward (free) WordPress.
Hope this isn’t too lengthy, but I figure that it might get the proverbial ball rolling. I’m also interested in language and am a bit of an English grammar freak. I am also applying to do some content writing for an educational company that deals with language. I've since been through that hiring process but came up short. However, I got probably the nicest, most encouraging rejection email from them. (They asked permission to keep my info on hand should they gain more bandwidth, etc. And said they literally had hundreds of applicants. I'm choosing to believe them. . .
That’s it for now. I need to apply for that job, go swimming, walk my dog (a Cairn terrier named Audrey), and STUDY!
One more question: One member just signed on but the screen name doesn't identify who it is. We're 11 out of 12. One invitee has not signed up for this forum and it is either Mella or Oscar! I have no way of knowing since this person's profile doesn't even identify his/her gender.
Best Regards,
Jill Arnel
(Hopeful that we can spur each other on to unimaginable success!)
I have a sense that we’re all at different junctures, but in a way, perhaps this can work to our respective advantages.
I’ll start with my own “story.” I have just about completed the Accelerated Program. . . just short of submitting my Direct Sales package. I opted to attempt the ad for the fictitious Puptastic Natural Dog Treats, which- for me—was a no-brainer since I’m pretty clear that my niche is the various aspects of the pet industry. I’ve sent my latest draft to a few friends and acquaintances requesting their RUTHLESS critiques. (If any of you have knowledge, interest, or expertise in this area, I’d be happy to send you my draft for your brutally-honest critique.)
AWAI is the first program I’ve attempted, and aside from the constant sales emails from them urging me—using their obvious copywriting skills—to buy more and more programs which I’ve resisted, I believe I’m on the right track. I have also purchased their program on Internet Research, which I’m not sure was worth the $99 I paid: Most of that, with the exception of a couple of printable forms, is common sense. I also bought the “canned” version of their 2015 Boot Camp for $249. I have not explored that yet but believe it will be a useful resource, especially since it may help me generate some more portfolio samples. But I have some financial (and time restrictions) that are causing me to take it slowly, cautiously.
After making any resultant revisions, I’ll submit it to AWAI for evaluation, as I did with my restaurant review. I have few copywriting samples, save a short informational brochure I wrote for our regional Cairn Terrier Club some years back. I have written a number of articles on the gamut of subjects from performance to health, to anecdotal pieces, etc. for newspapers, newsletter articles and conformation ads in breed newsletters, and magazines in the canine market. I also authored The West Highland White Terrier (Terra-Nova) which came out at the beginning of 2006. It’s on Amazon. Five stars—despite that they apparently outsourced the editing. Probably to China.
My blog is semi-dormant, and I definitely need to pick that up with more regularity. After the death of my two dogs within months of each other in 2008 and some other personal concerns, I didn’t pick it up again until last month, and I have only written two posts: http://holyterrierdog.blogspot.com/
I have an online shop at Café Press: http://www.cafepress.com/holyterrierdog/ . I haven’t worked on it for a while, but I did write all the descriptive copy and would like to do some catalog copywriting along with direct mail, web copy, SEO, and informational material.
Here’s my Linked In page: https://www.linkedin.com/in/jill-arnel-06b6bb11
You will see what a dilettante I’ve been throughout my life. I was an English major in college but have also studied music, social services, and am fairly fresh off a five-year stint with the U.S. Census Bureau.
I’ve read David Ogilvy’s Confessions of an Advertising Man, Claude Hopkins’ My Life in Advertising and Scientific Advertising. These were all fun to read and useful. I’m now reading Robert Bly’s The Copywriter’s Handbook. (I have had that book for years—not sure why I acquired it when I did.) I bought the others on Amazon for a penny—really $4 apiece with shipping and handling. I just found a copy of Bly’s Secrets of a Freelance Writer, which I had no idea I even had! I just noticed that I have another of his books.
I prefer reading hard copies to reading online. I also bought Pam Foster’s book on successful marketing in the pet industry. I’ve been in sporadic, minimal touch with her; but I get the impression she hasn’t the time or motivation to “mentor” me for free.
Where I’m at now is here: I’m at a crossroads. I have purchased a domain: www.purebredcopywriter.com. I also have k9copywriter, but I believe that may be to restrictive. I’m hoping to concentrate on mostly dogs and cats, although I’m not about to discard the occasional ferret (or meerkat!?!) should it come my way. I’m leaning toward a “slogan” such as “Every pet has a pedigree.” (I’m wanting to exploit “purebred” to mean a lot of things; and there’s sort of an intrinsic “vanity” quality to it. )
MY CHALLENGE: setting up my web site, self-promotion materials( logo, business cards) and getting CLIENTS. My first challenge: I CANNOT DECIDE ON A HOSTING COMPANY! I am utterly confused.NOTE: I have since chosen www.siteground.com as my hosting company and have settled on www.purebredcopywriting.com amd letting k9copywriter expire. One reviewer referred to it as "the hidden gem of the internet." And it's affordable and running a 60% off sale. I do want to build my own site—and could be more technical. So I’m looking for an intuitive, fair-priced, WYSIWYG- drag-and-drop host. It’s a minefield out there and I’m totally confounded. So any advice I will receive with gratitude! I have a choice between WordPress and Joomla for building my site and currently leaning toward (free) WordPress.
Hope this isn’t too lengthy, but I figure that it might get the proverbial ball rolling. I’m also interested in language and am a bit of an English grammar freak. I am also applying to do some content writing for an educational company that deals with language. I've since been through that hiring process but came up short. However, I got probably the nicest, most encouraging rejection email from them. (They asked permission to keep my info on hand should they gain more bandwidth, etc. And said they literally had hundreds of applicants. I'm choosing to believe them. . .

That’s it for now. I need to apply for that job, go swimming, walk my dog (a Cairn terrier named Audrey), and STUDY!
One more question: One member just signed on but the screen name doesn't identify who it is. We're 11 out of 12. One invitee has not signed up for this forum and it is either Mella or Oscar! I have no way of knowing since this person's profile doesn't even identify his/her gender.
Best Regards,
Jill Arnel
(Hopeful that we can spur each other on to unimaginable success!)